A Google Ads agency fee is only one part of the cost of acquiring customers. Compare the fee, media spend, setup work and landing-page or tracking work against the scope and ownership you receive.
Decision framework
| Decision | Practical check |
|---|---|
| Separate charges | List agency management, setup, creative, tracking, landing pages, tools and Google media spend. |
| Check ownership | Confirm who owns the Google Ads account, data, pixels and creative assets. |
| Define deliverables | Ask how often search terms, budgets, conversion quality and landing pages are reviewed. |
| Compare economics | Use the same period and verified business outcomes for every proposal. |
How to use the result
Compare proposals over a fixed period, including one-time setup and any creative or landing-page work that the agency excludes. Ask for a sample report that separates Google media cost from management fees and verified outcomes. The contract should state account ownership and access at exit. A low percentage or flat fee is useful only when the scope and expected work are clear.
Worked example
Illustrative comparison: Agency A quotes AED 1,500 monthly plus a AED 2,000 setup; Agency B quotes 12% of AED 20,000 media spend, or AED 2,400 monthly, with setup included. The cheaper first-month total depends on term and scope; neither price tells you lead quality or account ownership.
What can change the decision
Public competitor prices change and may exclude VAT or extra services. Do not assume Megvi offers a fixed published fee; request a written scope and quote.
Review checklist
Build a 12-month cost table for each proposal with identical media budget, setup, management, production and reporting assumptions. Add cancellation and access terms.
Common question
Should agency fees be a percentage of spend?
A percentage can align with account scale but can also reward higher spend. Judge the model alongside deliverables and verified outcomes.
Next useful step
A fee proposal should be judged alongside the campaign budget and pacing plan: How to Build a Campaign Pacing Sheet. For help applying this to a live UAE business, see Megvi’s Google Ads service. Bring the existing store or campaign record and the decision you want to make.
The worked example is illustrative, not a claimed Megvi client result.
Ahmed Elneil
https://megvidigital.comAhmed Elneil is a certified digital marketer and entrepreneur with over 5 years of experience helping brands grow through Search Engine Optimization (SEO), paid advertising, and CRM automation.