Anchor text should tell a reader what a linked page helps them do. Descriptive links also help Google understand the target, but a forced keyword phrase on every mention makes the article harder to read.
Work through the decision
Use a small, dated sample before applying the method across a whole site or team. Record the exact input and intended outcome so another reviewer can reproduce the decision. The example below illustrates the method; it is not a claimed Megvi client result.
| Step | Practical check |
|---|---|
| Identify the next task | Link where the reader naturally needs a related answer, example or service decision. |
| Write the phrase in context | Use concise wording that describes the target: “compare CRM assignment rules” is clearer than “click here.” |
| Vary only when natural | Different source paragraphs may use different accurate descriptions; avoid mechanical exact-match quotas. |
| Verify the route | Check the target is live, relevant and not a redirect to a broader page. |
Worked example
Illustrative edit: a paragraph on unassigned enquiries says “For choosing between equal rotation and named-account ownership, compare round-robin and account-based lead assignment.” The link belongs on that descriptive phrase. A footer link labeled “more” would not explain the same task, and repeating “CRM lead assignment UAE” five times adds no value.
When this approach can fail
Anchor text cannot rescue an unrelated destination. If the linked page does not answer the promise, improve the target or remove the link.
Verification checklist
Read five links out of context. Can a reviewer predict their destinations? Then read each source paragraph: does the link answer a real next question?
Next step
Once link wording is clear, find pages that are still hard to reach with Finding Important Pages Buried Deep in a Website. To apply this to a live business, review Megvi’s SEO services and bring the current page, report or workflow plus the result you want to verify.
Reference: Google Search Central: Link best practices, checked 23 October 2026. The example above is illustrative; check the current platform and site configuration before acting.
Ahmed Elneil
https://megvidigital.comAhmed Elneil is a certified digital marketer and entrepreneur with over 5 years of experience helping brands grow through Search Engine Optimization (SEO), paid advertising, and CRM automation.