What to Include in a Small Business Press Kit

A small-business press kit should help a journalist or event organiser verify a story quickly. It is a compact set of accurate facts, approved visuals and a reachable contact, not a collection of self-congratulatory claims. For a UAE business with limited time, a simple public page or downloadable folder can be more useful than a polished deck that is never updated.

Put verifiable facts first

Include the business’s approved name, what it does, where it operates, founding date if public, leadership names and roles, and a concise description of the people it serves. If you mention awards, partnerships, customer numbers or growth, include a source and permission to publish. Keep a date on the fact sheet so a reporter can tell whether it is current. Avoid saying “leading” unless you can define and verify the comparison.

Provide a short founder or spokesperson biography, pronunciation help where useful, and one direct media contact with response hours. In the UAE, make clear which emirates the business serves and which languages a spokesperson can actually handle. If an image shows a client, product, premises or employee, confirm rights and captions before placing it in a public folder.

A practical starter folder

Use descriptive filenames and maintain one current version. A reporter should not have to request a password to learn basic company facts. If sensitive details need a private file, say what can be shared on request and who can approve release.

Illustrative example: a specialist UAE supplier

Fictional example, not a Megvi client case. A small supplier of energy-efficient refrigeration equipment wants trade media to understand a new maintenance programme. Its press kit includes a plain-language product sheet, photographs showing the equipment in an approved demonstration setting, the engineer’s relevant credentials, and a contact who can arrange a technical interview. It does not claim a percentage energy saving without a documented test. The story idea focuses on what restaurant operators should ask when comparing maintenance contracts.

The team sends a short pitch that points to the relevant fact sheet and offers a named spokesperson. It records whether the contact asked for more detail, declined or published. That response is more useful than counting every sent email as earned media. The media outreach guide explains how to research the right publication and make a relevant approach.

Maintain and use the kit

Assign one person to review facts, names, links and imagery every quarter or after a material change. Remove outdated claims instead of leaving contradictory copies online. Test every download and contact route as an outsider. For wider positioning and proof development, start at Megvi’s integrated growth services page and bring the current fact sheet, public proof and intended audiences.

Editorial checklist reviewed 19 October 2026. The example is illustrative and makes no claim about a real supplier.