SEO, or Search Engine Optimization, is the practice of optimizing your website to improve its visibility and ranking on search engine results pages (SERPs).

Higher rankings lead to more exposure, credibility, and opportunities for attracting potential customers, ultimately contributing to your business’s growth and success.

The main components of SEO include on-page optimization (such as content and meta tags), off-page optimization (like backlinks and social signals), and technical SEO (including site structure, loading speed, and mobile-friendliness).

Generally, it may take several months to start seeing noticeable improvements in rankings and traffic. Consistent efforts and optimization can lead to sustainable, long-term benefits.