As businesses continue to rely on digital channels to grow their customer base, the role of Search Engine Optimization (SEO) has become more vital than ever—especially for B2B and eCommerce. At Megvi Digital, we recently hit a 52% increase in transactional clicks by optimizing a DTC (Direct-to-Consumer) product page, and we want to share how we did it and how you can apply similar SEO strategies to grow your business.

How We Increased Clicks by 52% in 14 Days

If you’re in the eCommerce space, you know that product pages (also known as Product Detail Pages or PDPs) are crucial. They are where your customers decide whether or not to make a purchase, and they are also key to driving organic traffic.

Here’s the process we followed to optimize the PDP for a new DTC brand:

• Product Page Audit: We spent 4 hours auditing our product page, identifying areas that were strong but also finding gaps that we could optimize for SEO and user experience. This is crucial for eCommerce businesses, where high-quality PDPs not only improve the customer journey but also increase rankings on Google.
• Competitor Page Analysis: We didn’t stop at auditing our own page. We also audited competitor product pages for 5 hours. This gave us valuable insights into what they were doing right—and more importantly, what they were missing. By understanding your competitors, especially in B2B and eCommerce, you can identify new opportunities to make your content or products stand out.
• Customer Behavior Analysis: We dedicated 3 hours to watching live customer recordings, which allowed us to see how users were interacting with our product page. This is an invaluable step that many companies skip. Tools like Hotjar or Google Analytics can help you track clicks, scrolls, and user behaviors. Watching these recordings helped us identify areas where customers got stuck or clicked off the page, giving us direct data on what needed improvement.
• Customer Behavior Analysis: We dedicated 3 hours to watching live customer recordings, which allowed us to see how users were interacting with our product page. This is an invaluable step that many companies skip. Tools like Hotjar or Google Analytics can help you track clicks, scrolls, and user behaviors. Watching these recordings helped us identify areas where customers got stuck or clicked off the page, giving us direct data on what needed improvement.
• Heatmap Data: Exporting heatmap data to identify weak and popular clicks was essential. Heatmaps show you where users are spending the most time on your page and which areas are being ignored. In this case, we found that an important call-to-action (CTA) was being overlooked, so we tweaked its position and size to draw more attention to it.
• HTML Zone Audit: We audited 11+ PDP HTML zones, checking everything from the meta descriptions to the structure of the page. We even discovered an HTML zone that one of our competitors was using to highlight product benefits in a way that resonated with customers. We integrated a similar feature, which resulted in improved engagement and click-through rates (CTR).

Next Steps: Split Tests and Page Optimization

After identifying gaps in our product pages, we didn’t stop there. We conducted split tests to see which changes would increase micro-conversions (small actions like clicking a CTA, adding a product to a cart, etc.).

We also coded the missing intent into the page, meaning we adapted the page to better match the search intent behind high-value keywords. This involved optimizing the on-page SEO and making sure our content answered the specific questions and concerns of potential buyers.

Result: 52% Increase in Transactional Clicks

After these optimizations, we saw a 52% increase in clicks to our DTC product pages in just 14 days. While this was a positive result, we understand that SEO is an ongoing process. We’ll continue to monitor the data and make further improvements.

SEO Best Practices for Growing Your B2B or eCommerce Business

So, how can you apply similar SEO strategies to grow your B2B or eCommerce business?

Here’s a step-by-step guide:

• Conduct Thorough Keyword Research: For any successful SEO strategy, especially in B2B and eCommerce, it all starts with keyword research. Use tools like Ahrefs or SEMrush to find keywords that have high search volumes but low competition. Focus on both long-tail keywords (phrases with 3+ words) and buyer intent keywords—these are the search terms your potential customers are using when they are close to making a purchasing decision.
• Optimize Your Product Pages for Search Intent: Search engines like Google are evolving, and they now prioritize search intent over simple keyword matching. You need to ensure your product pages are tailored to what users are actually looking for. Include clear product descriptions, pricing information, and customer reviews—these are critical to both SEO and user experience.
• Focus on User Experience (UX): A poor user experience will hurt your SEO rankings, especially for eCommerce websites. Google’s algorithm takes into account Core Web Vitals, which measure things like page load speed, interactivity, and visual stability. Make sure your website is mobile-friendly and loads quickly. For B2B websites, having an easy-to-navigate site is crucial for businesses making high-value, long-term purchasing decisions.
• Use Split Testing to Optimize for Conversions: One of the best ways to ensure that your SEO efforts result in conversions is by running A/B tests or split tests. Whether it’s changing the color of a CTA button or adding customer testimonials to a landing page, small tweaks can have a big impact. In our case, after several tests, we found that adjusting the placement of key information increased clicks by 52%.
• Build Backlinks and Authority: Backlinks  remain a significant factor in Google’s ranking algorithm. For B2B businesses, getting high-quality backlinks from industry publications or business blogs can dramatically improve your domain authority. For eCommerce businesses, focus on product reviews, influencers, and other partnerships to generate backlinks.
• Leverage Rich Snippets: Rich snippets like  product reviews,  FAQ sections , and  price information can help your eCommerce or B2B site stand out in search engine results pages (SERPs). This increases the likelihood of users clicking through to your site, boosting both organic traffic and conversion rates.
• Audit and Update Your Site Regularly: SEO is not a “set it and forget it” process. You need to regularly audit your site to ensure it’s aligned with current SEO trends and best practices. Whether you’re submitting your pages for crawling or checking for technical issues, regular audits will ensure you stay competitive.

Growing with SEO in Q4

As we approach Q4, it’s the perfect time to fine-tune your SEO strategy, especially if you’re in the eCommerce or B2B sector. The digital landscape is more competitive than ever, but by applying the 80/20 SEO framework and focusing on high-value, high-impact actions, you can increase your organic market share and ultimately, your revenue.