E-Commerce and B2B brands are grappling with the challenge of improving their SEO strategies to increase profits. Many brands are still using outdated tactics, hoping for big results, but unfortunately, Google owes us nothing. The competitive landscape has evolved, and the search engine giant is no longer interested in fluff or low-quality actions.

At Megvi, we’ve refined our SEO approach with a proven method to cut through the noise and drive real results. This strategy revolves around the 80/20 model, a framework that focuses on maximizing outcomes with minimal effort. Let’s explore how this powerful model can increase organic market share for eCommerce and B2B businesses alike.

What Is the 80/20 Model?

The 80/20 principle, also known as the Pareto Principle, is the idea that 80% of outcomes come from 20% of causes. Applied to SEO, this means focusing on the actions, content, and optimizations that yield the greatest results, rather than trying to spread your efforts too thin.

For instance, 20% of your products might drive 80% of your revenue, or 20% of your SEO actions might generate 80% of your traffic. The trick is identifying which actions or products have the biggest impact and zeroing in on those.

The Flawed Approach to SEO in 2025

SEO has been around for decades, but many businesses still fall into the trap of using strategies that no longer work. Brands aiming to boost profits using weak SEO strategies face an uphill battle, and investing in expensive SEO retainers does not automatically equate to results.

Here’s the harsh truth: Google doesn’t owe you anything, and simply paying for high-end services without the right strategy will not get you to the top of the search rankings.

At Megvi Digital Marketing, we’ve seen this firsthand when taking over SEO projects for brands using outdated approaches like:

• Chasing vanity metrics (e.g., posting 10+ blog articles per month without relevance)
• Over-optimizing for keywords without understanding user intent
• Focusing on the wrong SEO KPIs, leading to low ROI vanity traffic
• Endless optimization of pages that no longer matter

2025 is the year to change that narrative. SEO has transformed, and so should your approach.

The 80/20 eCommerce SEO Framework for Maximizing Profits

Instead of spending time on actions that generate minimal results, we use a simplified 80/20 framework to focus on high-impact efforts.

Here’s how we apply this model for both eCommerce and B2B SEO:

• 1. 80% of Outcomes Come from 20% of Causes: In SEO, not every action is created equal. Identifying the top 20% of actions that deliver 80% of the results is critical. For example, optimizing a few high-performing product detail pages (PDPs) can have a bigger impact than working on less relevant pages.
• 2. 20% of Products Drive 80% of Revenue: For eCommerce brands, it’s often a small portion of products that account for the majority of your revenue. Focus your SEO efforts on ranking these key products for high-intent keywords. These pages should be optimized for search with user intent in mind and set up to convert visitors into customers.
• 3. 80% of Complaints Come from 20% of Customers: By paying attention to customer feedback and addressing their issues, you can improve your user experience (UX) and increase conversions. When customers face obstacles, their frustration is reflected in poor engagement and high bounce rates, which negatively impacts SEO. Reducing complaints improves both user experience and SEO performance.
• 4. 20% of Actions Bring 80% of Traffic: SEO is not about trying to do everything. Focus on the top 20% of actions that drive organic traffic.

This can include:

• On-page SEO optimizations (titles, meta descriptions, content updates)
• High-quality backlinks from authoritative websites
• Structured data to enhance Google rich snippets

When done right, these actions will help your eCommerce or B2B business increase organic visibility.

Avoid Dead SEO Strategies in 2025

Many brands waste time and money on inefficient SEO practices.

Here’s what to avoid:

• Death by 500-page reports – Comprehensive SEO audits are great, but lengthy reports filled with unnecessary data won’t drive traffic or conversions.
• Pointless actions to tick boxes – Optimizing for the sake of optimization is futile. Your SEO efforts should align with business goals.
• Chasing low ROI vanity traffic – Focus on high-intent search terms and customer queries rather than low-converting traffic.
• Optimizing dead pages – Don’t waste time on pages that aren’t converting or bringing in traffic.

2025 is about cutting the fat and focusing on what truly matters.

The Future of SEO: Building a Stronger eCommerce & B2B Strategy

At Megvi Marketing Agency, we see eCommerce and B2B brands winning in search by focusing on:

• Building a real brand: Authenticity and customer trust are more important than ever. SEO should be a reflection of your brand’s core values.
• Adapting to eCommerce search trends: SEO is no longer about 10 blue links on a search results page. You need to adapt to Google Shopping, YouTube, and other discovery platforms.
• Focusing on the customer: Understand your customer’s pain points and position your product or service as the ideal solution.
• Spending time on UX: Google is prioritizing user experience with Core Web Vitals and page experience signals.
• Building real value in content: Quality content that solves real problems will always rank higher.

How We Use the 80/20 Model to Drive Results for Clients

At Megvi Digital, we’ve used the 80/20 model to help clients across eCommerce and B2B industries boost their organic visibility and profits. By cutting out low-impact actions and focusing on high-value strategies, we’ve delivered consistent results, even in competitive spaces.

For example, we helped a DTC eCommerce brand achieve over 218K organic clicks through a streamlined SEO approach. This success came from focusing on high-performing products and effective content optimization rather than chasing unprofitable keywords.

Succeed in SEO with the 80/20 Model in 2025

As we move into 2025, it’s time to rethink your SEO strategy. The 80/20 model is a proven framework that can help you increase profits and maximize results by focusing on what matters most. Whether you’re an eCommerce business or a B2B brand, the principles of the 80/20 rule can apply to every facet of your SEO efforts.

Don’t waste time on dead SEO tactics or bloated services. Instead, build a sustainable SEO strategy that focuses on value, user experience, and data-driven actions.

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P.S. Please hold off on purchasing all-in-one optimization services until you’ve evaluated your SEO strategy using the 80/20 framework.