A navigation menu can make a page reachable while still leaving a topic without a meaningful contextual route. A link audit should distinguish global links from recommendations that help a reader continue a specific task.
Work through the decision
Use a small, dated sample before applying the method across a whole site or team. Record the exact input and intended outcome so another reviewer can reproduce the decision. The example below illustrates the method; it is not a claimed Megvi client result.
| Step | Practical check |
|---|---|
| Classify incoming links | Mark menu, footer, archive, breadcrumb, service hub and in-body links separately. |
| Inspect the source | Read the sentence around each in-body link and confirm it accurately introduces the target. |
| Find gaps | Flag important pages whose only routes are global or generic archive links. |
| Repair selectively | Add a relevant link from a live guide where the question naturally arises. |
Worked example
Illustrative audit: a wholesale portal article appears in the Blog menu and sitemap but no distributor guide points to it. A distributor website guide discusses repeat orders; adding a sentence there creates a topical route. Another article already has a precise contextual link and needs no extra menu entry.
When this approach can fail
A high link count does not prove discovery quality. Sitewide navigation can inflate counts while a specific guide remains disconnected from its topic.
Verification checklist
For each flagged URL record at least one source paragraph, intended anchor, target response and why the next step helps that reader.
Next step
Quantify the remaining contextual-link gaps with Measuring Internal Link Coverage Without Chasing a Link Quota. To apply this to a live business, review Megvi’s SEO services and bring the current page, report or workflow plus the result you want to verify.
Reference: Google Search Central: Link best practices, checked 23 October 2026. The example above is illustrative; check the current platform and site configuration before acting.