Flower Center Ads Platforms Optimization, Pixel Troubleshooting & Data Science
Megvi Digital Marketing partnered with Flower Center LLC to strengthen their paid media performance by fixing tracking gaps, optimizing ad platforms, and implementing a data-driven scaling framework.
Challenge:
- Inconsistent conversion tracking across Meta & Google
- Pixel misfires causing inaccurate purchase reporting
- High CPA due to inefficient audience structuring
- No clear attribution model for scaling decisions
- Limited visibility into full-funnel performance
The business relied heavily on ads but the data wasn’t reliable enough to scale confidently.
Pixel Troubleshooting & Tracking Infrastructure
We conducted a full audit of:
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Meta Pixel & Conversion API
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Google Ads conversion tags
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GA4 event mapping
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UTM structure & attribution flow
Ads Platform Optimization
After stabilizing data integrity, we restructured the ad accounts:
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Consolidated fragmented campaigns
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Rebuilt TOFU, MOFU, BOFU framework
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Introduced dynamic product retargeting
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Optimized creative testing structure
Data Fixed. Performance Unlocked. Revenue Scaled.
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Improved tracking accuracy across platforms
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Significant CPA reduction
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Higher conversion rate across the sales funnel
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Clear attribution model for scaling
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Predictable revenue growth driven by data